Veteran fundraiser Mark Phillips proposes an interesting activity for early next year – contact your donors and find out what Christmas means to them. “As soon as you get back to work in the New Year, start to learn about what Christmas really means to your donors and find out what they feel it lacks. […]
This helpful article from Florian Engel of digital agency more onion lists eight digital tactics that can increase your fundraising return. He covers a huge amount in this relatively short list, and it’s all focused on trackable return; so it’s a really useful read if you’re planning online improvements in 2015. Read the Article
I’ve been slightly taken aback by the amount of “12 Days of Christmas” and “Advent Calendar” themed emails that I’ve been receiving this month, both from charities and commercial brands. Some of these emails have very good content, but if yours is the fifth email to arrive in an inbox with the subject line “On […]
I love this video from EPIC about changing perceptions of young people in care – it’s really engaging and the speakers make a great connection with their audience. It’s short, authentic and unpretentious and shows that you don’t need huge budgets to make a video that works – you just need a good story.
Open Knowledge Ireland are hosting an Open Data Workshop for Charities in Dublin’s Guinness Enterprise Centre, on Monday 24th November. The event is free to attend, with advance registration required. The organisers say: “Open Data Can Restore Trust In Charities. Open Data is a worldwide movement to help organizations publish their data in a way that’s easy […]
Digital Charity Lab have put together this free toolkit for charities on Email Marketing, covering tips for Best Practice, Measurement and Growth, as well as useful links and resources. It was developed from our October 2014 workshop on Email Marketing for Charities, which featured expert presentations from Adrian O’Flynn of Concern and David Walker of Sub Rosa. […]