Google search traffic related to charities is busy all year round, but sees a huge spike specifically in searches for donations around Christmas. Ad Grant expert Alan Roche of PPC4Charity has written this very handy short guide for charities on how to set up Christmas-focused Adwords campaigns that work.
Alan really knows Google Adwords for charities, by the way – he’s worked with a HEAP of charities on optimising their Adwords accounts, and runs the Adwords Grant account for The Little Museum of Dublin. This account performs so well that Google upgraded it to the Pro level, which means $400k per year of those sweet, sweet, free Google Ads. Alan is also delivering our ‘Adwords For Christmas Seminar’ on Oct 16th – this event will provide practical advice on how to set up Adwords campaigns that will promote Christmas donations to your charity, as well as holiday products such as alternative gifts and Christmas cards.