Articles: Facebook’s Explore Feed & Its Worrying Effect on Organic Reach

You’ve probably heard that Facebook are testing a new ‘Explore’ feed, which they are positioning as a way to “surface recommended content it thinks you might find interesting, including posts, articles, photos and videos from sources you haven’t followed yet – like Facebook Pages and other posts from publishers or news organizations.”

But Facebook are also testing something radically different in six countries in Eastern Europe and Asia – a different ‘Explore’ feed that moves all content that isn’t from a user’s friends or paid advertisers, out of the main feed. So Facebook Pages that don’t pay for ads (such as the vast majority of non-profits!) won’t be seen.

Slovak journalist and digital media specialist Filip Struhárik has been measuring the impact of this test, and has written a series of really interesting articles about the impact that its had on their organic Facebook reach (spoiler: it’s bad).

The articles are well worth reading, because this change could be rolled out worldwide and affect non-profits using Facebook here. It’s also yet another timely reminder of the dangers of relying on Facebook too much in your digital strategy. It’s a profit making machine, and if you’re not using it in a targeted and measurable way, it’ll swallow up your time and resources.

It's nice to share: Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone

About the Author: Jean

Jean O’Brien is a digital communications expert and designer, who has almost a decade of experience working as an online specialist with Irish charities.

More about Jean

Leave A Reply

Your email address will not be published. Required fields are marked *