The Irish Charity Lab 5 Minute Guides are intended to give you the basics on a particular digital platform or project. They are collaborative documents and we welcome your feedback and further suggestions in the comments.
It can be very difficult to get the kind of specialised training in digital that is needed for non profits in Ireland. There are plenty of courses in digital marketing but they overwhelmingly have a commercial focus and rarely address the particular concerns of charities.
Irish Charity Lab Training
Irish Charity Lab runs regular workshops and seminars as part of our mission to help charities work better with digital. We are committed to providing training at a low cost so that it is accessible to as many charities as possible, and will seek sponsorship to subsidise events whenever possible.
1. Paddy Power Charity Day
Paddy Power run a complimentary Master Class in Online Marketing for charities once a year (usually in November). Paddy Power are pretty much at the cutting edge of online marketing, and in this workshop they focus on getting the best return for your time. It’s a one day event, is divided into basic and advanced levels, is free and is extremely useful. Email firstname.lastname@example.org for enquiries or to be added to their list.
2. Google NGO Engage
Google’s NGO Engage is a new programme that offers intensive training and support to selected charities, including one-on-one sessions with Google volunteers. The recent sessions covered search engine optimisation, Webmaster Tools, Analytics and Adwords. You can complete Google’s NGO Engage form to register interest in the next wave.
3. New Organizing Institute’s Online Toolboxes
There is a wealth of online learning for charities; the main challenge is finding the best quality. One of the strongest online resources is the New Organizing Institute. Their Online Organizing Toolbox contains high quality resources on social media, email, blogs and online advertising.
Get Notifications of Events
We will post about interesting free training opportunities for charities as they arise, here on the Irish Charity Lab site. We’ll also send out occasional emails so you’ll get a direct notification – sign up below if you would like to join the list.
- Charity support body The Wheel sometimes run courses on social media for charities.
If you have a budget for travel, the following conferences are highly regarded:
- Fairsay Ecampaigning Forum, Oxford, UK
- NTEN Non Profit Technology Conference, USA
- Web of Change, USA
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