By David Walker
The Digital Charity Lab 5 Minute Guides are intended to give you the basics on a particular digital platform or project. They are collaborative documents and we welcome your feedback and further suggestions in the comments.
If you are a registered charity, you can apply for a Google Grant which provides up to US$10,000 per month worth of free Google Adwords.
Notes on the ‘5 Rules to Live By Section’
Point 1: Since this graphic was created, Google made a change to the Grants programme and it is no longer possible to get the Grant extended to $400,000 per year. However the total possible Grant is still extremely generous at $100,000 per year.
Point 3: When setting up your keywords, use broad match modified keywords to reach more users.
Update – December 2017
Google have changed the rules for Grant accounts, and from Jan 1st 2018 will be requiring a minimum CTR of 5% on Grant accounts. So you should look to pause any campaigns that are below 4%.
Want More Digital Resources for Your Non Profit?
Join our mailing list today and we’ll send you useful resources, articles, tools and advice.