By David Walker
The Irish Charity Lab 5 Minute Guides are intended to give you the basics on a particular digital platform or project. They are collaborative documents and we welcome your feedback and further suggestions in the comments.
If you are a registered charity, you can apply for a Google Grant which provides up to US$10,000 per month worth of free Google Adwords.
Notes on the ‘5 Rules to Live By Section’
Point 1: Since this graphic was created, Google made a change to the Grants programme and it is no longer possible to get the Grant extended to $400,000 per year. However the total possible Grant is still extremely generous at $100,000 per year.
Point 3: When setting up your keywords, use broad match modified keywords to reach more users.
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