Category Archives: Digital Marketing 101

Big Changes to Google Grants – Some Good, Some Scary!

They’re all at it – after the new features for non-profits at Facebook last week, now Google have announced some significant new rules for their Ad Grant accounts. Details here: https://www.en.advertisercommunity.com/t5/Google-Ad-Grants/Ad-Grants-policies-updated/td-p/1539306# Phil McMinn of Torchbox* summarised the changes on the ECF list: All Google Ad Grants accounts must maintain a 5% click-through rate (CTR) each month. The […]

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Online Resource of the Month – 45 Digital Tools for Creating Visual Digital Content

This is a great resource from AdEspresso – a roundup of 45 online design tools.  Digital people in nonprofits know how important visual content is to get engagement online; digital people in nonprofits also often don’t have the budget to get Photoshop for creating graphics, or proper video editing software.  Photoshop Express is not a […]

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Article: Demographics are Garbage

I like this provocative ‘Demographics are garbage’ piece from Kevin Shulman of Donor Voice, which was inspired by Netflix releasing their data-driven discovery that “geography, age and gender are garbage for predicting taste.” Shulman applies this to the charity sector, highlights our unfortunate tendency to do inch-deep A/B split tests, and asks how can we […]

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The Most Useful Animated Gifs I’ve Ever Seen – from Dark Horse Analytics

I’m torn between being incredibly impressed at this series of content guides from information designers Dark Horse Analytics, and furious that I didn’t think of them myself. It’s a series on their blog called ‘Remove to Improve’, which provides some solid, easy-to-follow design advice on how to make your data look more attractive and easier […]

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