Category Archives: Digital Marketing 101

Article: Demographics are Garbage

I like this provocative ‘Demographics are garbage’ piece from Kevin Shulman of Donor Voice, which was inspired by Netflix releasing their data-driven discovery that “geography, age and gender are garbage for predicting taste.” Shulman applies this to the charity sector, highlights our unfortunate tendency to do inch-deep A/B split tests, and asks how can we […]

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The Most Useful Animated Gifs I’ve Ever Seen – from Dark Horse Analytics

I’m torn between being incredibly impressed at this series of content guides from information designers Dark Horse Analytics, and furious that I didn’t think of them myself. It’s a series on their blog called ‘Remove to Improve’, which provides some solid, easy-to-follow design advice on how to make your data look more attractive and easier […]

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3 x Spring 2017 Digital Skills Events Now Open for Booking

There are now not one, not two but THREE Charity Lab events open for booking. All taking place in Dublin this Spring…. 28 March – Intensive Google Ads Workshop for Charities This is a new venture for us – an intensive workshop that will work with a small group (max 6 people) to give them […]

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