Category Archives: Digital Marketing 101

3 x Spring 2017 Digital Skills Events Now Open for Booking

There are now not one, not two but THREE Charity Lab events open for booking. All taking place in Dublin this Spring…. 28 March – Intensive Google Ads Workshop for Charities This is a new venture for us – an intensive workshop that will work with a small group (max 6 people) to give them […]

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Article of the Month: ‘The Critical Question’ to ask when planning a digital campaign

Too often digital campaigns (fundraising, advocacy and awareness ones alike) are rushed into, with organisations plunging straight into planning and execution without doing some essential thinking and questioning first. This piece by Econsultancy on ‘The Critical Question’ to ask is aimed at agencies working with clients, but the advice they give is just as relevant […]

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Campaign Communications Calendar – Free Template

Irish Charity Lab Toolkit

In the collection of approximately 74 million templates, white papers, how to guides, and toolkits that I have found on the web and hoarded over the years, one of the top five most useful is the Non-Profit Communications Grid, originally created by Carol Goglia. This very simple and intuitive method enables you to create a grid-based calendar for your communications plan, […]

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