Together with our friends at Care2 we have produced this template that will help you to brainstorm and plan a welcome journey for your email subscribers. It’s an A3 sheet that you can print out and use to work with your team to map out your supporter journey. The sheet will help you to query […]
There’s a great article on the 101Fundraising blog by Norwegian digital specialist Beate Sorum, about why so many organisations are failing at Facebook. She’s right by the way, lots of us are. We’ve all seen it: charities and causes posting to Facebook every day with unengaging, inward-focused, dry, overlong content that is clearly only connecting […]
There are now not one, not two but THREE Charity Lab events open for booking. All taking place in Dublin this Spring…. 28 March – Intensive Google Ads Workshop for Charities This is a new venture for us – an intensive workshop that will work with a small group (max 6 people) to give them […]
We have a new 5 Minute Guide right here, with sources and guidelines for finding and using stock photos in your charity projects. Check it out, share it, and post your favourite stock photo sites in the comments.
To be a person who loves typography is to be a person who suffers; as typefaces are constantly misused, or stretched, or squashed, or placed badly, and otherwise brutalised. Adobe Spark have an accessible and practical piece on their blog with 13 rules for making better font choices. They focus mostly on typography for social […]
Too often digital campaigns (fundraising, advocacy and awareness ones alike) are rushed into, with organisations plunging straight into planning and execution without doing some essential thinking and questioning first. This piece by Econsultancy on ‘The Critical Question’ to ask is aimed at agencies working with clients, but the advice they give is just as relevant […]