Category Archives: Digital Marketing 101

Online Article of the Month: The short guide for non-techies running digital projects in charities, by John Dunford

There’s a great piece in Third Sector by John Dunford of the Developer Society about the questions that non-techies need to run through when planning a digital project. It’s got really sound and straightforward advice about how you can adapt your usual planning processes to work for a digital project. Read the article on thirdsector.co.uk.

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New! Online Course in Digital Marketing for Non-Profits & Charities

I’m delighted to announce the launch of Digital Charity Lab’s brand new, first-ever online course: in Digital Marketing for Non-Profits and Charities Since Digital Charity Lab was founded, people in our community have been asking for online versions of our courses.  So, we’re testing out this online course as another method of providing affordable learning […]

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Big Changes to Google Grants – Some Good, Some Scary!

They’re all at it – after the new features for non-profits at Facebook last week, now Google have announced some significant new rules for their Ad Grant accounts. Details here: https://www.en.advertisercommunity.com/t5/Google-Ad-Grants/Ad-Grants-policies-updated/td-p/1539306# Phil McMinn of Torchbox* summarised the changes on the ECF list: All Google Ad Grants accounts must maintain a 5% click-through rate (CTR) each month. The […]

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