Irish Charity Lab is a not-for-profit organisation that is working to build digital skills in the Irish charity sector. We provide free and affordable resources specially designed for Irish non-profits.

Article: Demographics are Garbage

I like this provocative ‘Demographics are garbage’ piece from Kevin Shulman of Donor Voice, which was inspired by Netflix releasing their data-driven discovery that “geography, age and gender are garbage for predicting taste.” Shulman applies this to the charity sector, highlights our unfortunate tendency to do inch-deep A/B split tests, and asks how can we […]

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